Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and …
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Shopping bags Blog content YouTube Social media
How can businesses benefit from using analytics on their website?
It will show you where your audience comes from It will list which pages your audience does not like It …
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Internet Position Internet Placement Internet Privatisation Internet Protocol
Website hosting servers have their own unique IP address, what does this address consist of?
Numbers and letters Numbers Letters Letters and symbols
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering …
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
What your customers are doing on your website Where your customers have come from before visiting your website Where your …
What’s the biggest challenge for most businesses when going online?
Planning a budget Developing a plan Optimising a website Defining a customer base
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on …
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search phrase Search term Search query Search word