Which are the first steps you should consider when constructing an online business strategy? March 15, 2021 Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and … Read more Facebook LinkedIn Twitter Email
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight? March 15, 2021 Shopping bags Blog content YouTube Social media Facebook LinkedIn Twitter Email
How can businesses benefit from using analytics on their website? March 15, 2021 It will show you where your audience comes from It will list which pages your audience does not like It … Read more Facebook LinkedIn Twitter Email
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for? March 15, 2021 Internet Position Internet Placement Internet Privatisation Internet Protocol Facebook LinkedIn Twitter Email
Website hosting servers have their own unique IP address, what does this address consist of? March 15, 2021 Numbers and letters Numbers Letters Letters and symbols Facebook LinkedIn Twitter Email
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)? March 15, 2021 It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering … Read more Facebook LinkedIn Twitter Email
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? March 15, 2021 What your customers are doing on your website Where your customers have come from before visiting your website Where your … Read more Facebook LinkedIn Twitter Email
What’s the biggest challenge for most businesses when going online? March 15, 2021 Planning a budget Developing a plan Optimising a website Defining a customer base Facebook LinkedIn Twitter Email
When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to… March 15, 2021 Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on … Read more Facebook LinkedIn Twitter Email
When using a search engine, what is the name of a word or phrase somebody types to find something online? March 15, 2021 Search phrase Search term Search query Search word Facebook LinkedIn Twitter Email
