You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Q.: You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Options:

  • Creating ads that pertain to the keywords.
  • Creating ads likely to get clicks.
  • Raising the bid amount.
  • Having a clear and simple landing page.

Answer: Raising the bid amount.

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