Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Question: Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Options:

  • Test daily: Test a new website layout and color scheme each day.
  • Remove friction: Make sure the checkout process is working and easy to use.
  • Lower price: Consider reducing the price of your product(s) for multiple purchases.
  • Increase discounts: Attempt to increase unique visits to the website by offering discounts.

Answer: Remove friction: Make sure the checkout process is working and easy to use.

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