You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Q.: You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Options:

  • Removing an extension from the ad.
  • Increasing the bid amount of the ad.
  • Improving the navigability of the landing page.
  • Determining the location of users.

Answer: Improving the navigability of the landing page.

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