You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Q.: You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Options:

  • Highlighting product uniqueness.
  • Focusing on connecting to a wider audience.
  • Adding more negative keywords.
  • Improving the navigation of the landing page.

Answer: Adding more negative keywords.

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