You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign.​ Which step is required in order to do this setup?

Question: You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign.​ Which step is required in order to do this setup?

Options:

  • Disable auto-tagging in all your Google Ads accounts.
  • Add the Conversion Linker tag to your landing page URLs.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

Answer: Add the Conversion Linker tag to your landing page URLs.

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