Question: You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
- The conversion tracking also including offline conversions.
- Customers who made a purchase return to the conversion page.
- Customers using web browsers that allow cross-site cookies.
- Customers clicking the ads multiple times before purchasing.
Answer: Customers who made a purchase return to the conversion page.