Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Q.: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Options:

  • So that seasonal trends can be better identified for each individual marketing objective
  • So that spend is not reallocated between two different marketing objectives
  • To prevent campaigns from becoming “Limited by Budget”
  • To avoid any potential keyword duplicates between different marketing objectives

Answer: So that spend is not reallocated between two different marketing objectives

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