Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Question: Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

Options:

  • The latest industry news can be presented to a potential customer while they shop.
  • An app can serve ads to a potential customer while they’re browsing products.
  • Apps can redirect users to the company website to complete a purchase.
  • Personal information can be saved in an app to make checkout quick and easy.

Answer: Personal information can be saved in an app to make checkout quick and easy.

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