Why might a cosmetics company that traditionally sells products in stores promote their app?

Question: Why might a cosmetics company that traditionally sells products in stores promote their app?

Options:

  • The app can help customers buy products they were already likely to buy.
  • The app can forecast makeup products customers are likely to buy.
  • The app can let customers try products virtually.
  • The app can help customers write product reviews.

Answer: The app can let customers try products virtually.

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