Which of the following roles does an app play in overall business strategy?

Question: Which of the following roles does an app play in overall business strategy?

Options:

  • Identifying the most important audiences for your business.
  • Improving the average order value of your customer base.
  • Driving as much traffic as possible to a .com website.
  • Delivering a great user experience as part of the customer journey.

Answer: Delivering a great user experience as part of the customer journey.

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