Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Question: Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Options:

  • Target cost-per-lead (tCPL)
  • Target-cost-per-acquisition (tCPA)
  • Target cost-per-view (eCPV)
  • Target cost-per-click (CPC)

Answer: Target-cost-per-acquisition (tCPA)

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