When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Question: When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Options:

  • In-Market¬†Audiences
  • Remarketing or Customer Match
  • Similar Audiences
  • Custom Intent Audiences for YouTube

Answer: Remarketing or Customer Match

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