What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Question: What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Options:

  • Proactively target an audience with most-engaging video assets.
  • Send push notifications to high-value users, reminding them to use an app.
  • Focus marketing strategies on similar users who bring long-term value to a business.
  • Focus marketing efforts only on those users that are already engaging with an app regularly.

Answer: Focus marketing strategies on similar users who bring long-term value to a business.

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