What is the “Bounce Rate” in Google Analytics?

Q.: What is the “Bounce Rate” in Google Analytics?

Options:

  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period
  • Percentage of total site exits
  • Percentage of sessions in which a user exits from a homepage

Answer: Percentage of visits when a user landed on a website and exited without any interactions

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