What are two reasons advertisers should consider engagement when marketing apps?

Question: What are two reasons advertisers should consider engagement when marketing apps?

Options:

  • A significant percentage of app users churn after three months.
  • Apps can be accidentally uninstalled.
  • Users who haven’t yet downloaded an app might need extra incentive.
  • Some users download apps and then forget about them.

Answer: A significant percentage of app users churn after three months. & Some users download apps and then forget about them.

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