What are the three main factors that determine ad quality?

Question: What are the three main factors that determine ad quality?

Options:

  • Expected clickthrough rate, landing page experience, and ad relevance
  • Expected clickthrough rate, ad formats, and ad relevance
  • Expected clickthrough rate, max CPC bid, and landing page experience
  • Max CPC bid, landing page experience, and ad relevance

The correct answer was: Expected clickthrough rate, landing page experience, and ad relevance

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