Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

Question: Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.)

Options:

  • A daily budget should be at least 50 times the tCPI.
  • A daily budget should be at least 5 times the tCPA.
  • A daily budget should be at least 10 times the tCPA.
  • A daily budget should be at least 25 times the tCPI.

Answer: A daily budget should be at least 50 times the tCPI. & A daily budget should be at least 10 times the tCPA.

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