Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

Question: Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

Options:

  • Marketing objectives​
  • Business objectives
  • Media objectives
  • Campaign metrics

Answer: Media objectives

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