Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

Question: Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

Options:

  • A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
  • Curated lifestyle images and creative copy to set her products apart from the competition.
  • A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
  • An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

Answer: 

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