Question: Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
- By showing price-comparison charts that illustrate their bread’s value to potential customers.
- By presenting a selection of their artisan breads to potential customers.
- By presenting splash ads that will dominate a potential customer’s screen.
- By distributing discount coupons for bread to potential customers.
Answer: By presenting a selection of their artisan breads to potential customers.