Q.: Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
- By presenting users with catalog options for a product.
- By providing users with relevant information up-front.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
Answer: By providing users with relevant information up-front.