Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

Question: Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

Options:

  • Marketing objectives
  • Media objectives
  • Business objectives
  • Campaign metrics

Answer: Campaign metrics

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