Question: Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?
- A simplistic graphic of the app’s title, to help spark curiosity in potential users.
- An introduction screen, with clear instructions on how to engage with the ad.
- A list of bullet points highlighting the app’s key features.
- A brief video clip showing a series of screenshots of what to expect from the app.
Answer: An introduction screen, with clear instructions on how to engage with the ad.