Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Question: Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Options:

  • Affinity Audiences
  • Custom Affinity audiences
  • In-Market audiences
  • Demographic retargeting

Answer: In-Market audiences

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