Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Question: Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

Options:

  • Initiate a full app rebuild.
  • Initiate a code freeze on app development.
  • Conduct market research.
  • Conduct competitor surveys.

Answer: Conduct market research.

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