Q.: Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
- Improve the ad’s quality score.
- Match the bid to an industry benchmark.
- Decrease the number of ad groups.
- Increase the number of ad groups.
Answer: Improve the ad’s quality score.