Q.: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target return on ad spend (tROAS)
- Target impression share
- Enhanced cost-per-click (eCPC)
Answer: Target impression share