Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Q.: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Options:

  • Target impression share
  • Maximize clicks
  • Enhanced cost-per-click (eCPC)
  • Target return on ad spend (tROAS)

Answer: Maximize clicks

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