Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Question: Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Options:

  • Maximize clicks
  • Enhanced cost-per-click (eCPC)​
  • Target impression share
  • Target return on ad spend (Target ROAS)

Answer: Maximize clicks

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