Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Question: Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Options:

  • A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
  • A focus on “Install volume” while targeting “All users”.
  • A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
  • A focus on “In-app actions”.

Answer: A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.

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