Q.: Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
- Encourage customers to purchase electric cars.
- Increase e-mail list sign-ups from potential customers.
- Have more people view his website.
- Promote videos that speak to the business mission.
Answer: Increase e-mail list sign-ups from potential customers.