Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

Question: Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

Options:

  • They unlock additional segmentation options for placements that occur on YouTube.
  • They provide additional conversion data, so better business decisions can be made.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.

Answer: They provide additional conversion data, so better business decisions can be made.

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