Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Question: Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Options:

  • Comparing the app against other industry apps.
  • A behind-the-scenes look at how the app was made.
  • Showing the app and its functionality.
  • Portraying people using the app.

Answer: Showing the app and its functionality.

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