Question: OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
- They’re published on 100% recycled materials.
- They use the consumer’s name throughout the ad.
- They enable OfficeKing to measure store visits.
- They encourage customers to call OfficeKing, rather than visit.
Answer: They enable OfficeKing to measure store visits.