OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

Question: OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?

Options:

  • They’re published on 100% recycled materials.
  • They use the consumer’s name throughout the ad.
  • They enable OfficeKing to measure store visits.
  • They encourage customers to call OfficeKing, rather than visit.

Answer: They enable OfficeKing to measure store visits.

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