Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Question: Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Options:

  • The tease, amplify, echo method
  • The follow-up storytelling method
  • The direct-shot storytelling method
  • The answer/user/question method

Answer: The follow-up storytelling method

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