Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Question: Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Options:

  • Connects him with audiences most interested in what he has to offer.
  • Reaches users based on their lifestyles, interests, and passions.
  • Shows ads to users based on a combination of declared and inferred data.
  • Finds users that are similar to an original remarketing list.

Answer: Connects him with audiences most interested in what he has to offer.

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