Question: Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traﬃc via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traﬃc strictly for searches for the **Wonder Boots** product name?
- Phrase match
- Exact match
- Broad match
- Broad-match modiﬁer
The correct answer was: Exact match