Q.: Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
- He hasn’t supplied a link for the ad.
- His bid for the ad is too low.
- He has too much information listed in his ad extensions.
- Users may be misspelling his keywords.
Answer: His bid for the ad is too low.