School 4 SEOs

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

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Question: Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Options:

Answer: Maintain one evergreen ad group, and use additional ad groups to explore different themes.

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