Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Question: Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Options:

  • Create a new campaign and ad group for each different theme.
  • Replace her existing ad group with a new one using a different theme.
  • Maintain one evergreen ad group, and use additional ad groups to explore different themes.
  • Maintain the same ad group, and introduce additional assets based on various different themes.

Answer: Maintain one evergreen ad group, and use additional ad groups to explore different themes.

Leave a Comment

Send this to a friend