Match the type of business with the most relevant reason “why apps matter.”

Question: Match the type of business with the most relevant reason “why apps matter.”

Options:

1. eCommerce
2. Gaming
3. Omnichannel (online + store)

• These apps generate higher conversion rates than mobile websites. (1)
• These are the most downloaded app type on Android and iOS. (2)
• These apps are used by over half of consumers when shopping in a physical location. (3)

Answer: Drag and drop answers as described above.