Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Question: Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

Options:

  • She prefers to offer minimal input and relies on automated solutions.
  • She prefers more control over all aspects of her Display campaigns.
  • She wants the same level of results without managing the campaigns.
  • She wants to deliver both Search and Display Ads from the same campaign.

The correct answer was: She prefers more control over all aspects of her Display campaigns.

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