Question: Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
- She prefers to oﬀer minimal input and relies on automated solutions.
- She prefers more control over all aspects of her Display campaigns.
- She wants the same level of results without managing the campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
The correct answer was: She prefers more control over all aspects of her Display campaigns.