Question: Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
- She prefers minimal input and relies on automated solutions.
- She wants full control over all aspects of her Display campaigns.
- She’s interested in in-depth reporting without managing the campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
Answer: She wants full control over all aspects of her Display campaigns.