Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Q.: Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Options:

  • Target impression share
  • Maximize clicks
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)

Answer: Maximize clicks

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