Q.: Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
- His ads will be shown at random, thereby generating new cold leads.
- His ad may appear when people research similar installation options.
- His ads will be displayed on related industry websites.
- His website will appear higher in organic ranking.
Answer: His ad may appear when people research similar installation options.