Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?
Create fields, file translation, and input customer roles
Upload data, match the data, and create audience lists
Parse data, format files, and create reports
Categorize inputs, distribute values, and assign traits