Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Question: Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.)

Options:

  • Custom Intent audiences
  • Demographic targeting
  • Similar Audiences
  • Dynamic remarketing
  • Custom Affinity Audiences

Answer: Custom Intent audiences & Similar Audiences

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