Question: Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
- An online-to-offline strategy
- A brand-focused strategy
- A pay-per-lead strategy
- A social-media strategy
Answer: An online-to-offline strategy