Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

Question: Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens. How can he accomplish this?

Options:

  • By segmenting the data by conversion action in Campaigns.
  • By viewing the data by Impression-assisted conversions.
  • By adding a column for each app conversion type in Campaigns.
  • By viewing the paths report and sorting by conversion type.

Answer: By segmenting the data by conversion action in Campaigns.

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